Clevento
Scope
strategy, brand naming, visual identity
Industry
consulting services
Year
2024
Clevento is a start-up specializing in strategic consulting and business training. We had the pleasure of building the identity for this newly established brand from the ground up, including the name, communication style, and visual identity. Our design challenge was to strongly differentiate Clevento from the competition by emphasizing the brand’s key personality traits – innovation, energy, and optimism.
Idea
The foundation of Clevento's visual identity is a logo mark composed of two elements shaped like the letter "C." The smaller element is rotated by 45°, resembling an user icon, and is easily adaptable for animation. The entire logo forms a cohesive, bold, and highly scalable graphic element. It emphasizes Clevento’s solid foundation as a reliable business partner.
What we did
The visual identity is built on a dynamic combination of two contrasting colors – warm yellow and purple. This symbolizes the fusion of joy and energy with thoughtfulness and prestige. The layout is minimalist, with plenty of white space and bold gradient headers.
For the photos, we introduced intriguing graphic accents in the form of gradient-filled spheres, creating a sense of depth and dimensionality. For the corporate font, we chose the Causten Round family – a sans-serif typeface with a distinctly optimistic character. The result is a layout that is modern, clean, and engaging, perfectly embodying the brand’s identity principles.
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