Fioletowy most

Scope

brand design, visual identity, web design & no-code development

Industry

coaching and mentoring

Year

2023–2024

What is important to you? With this thought-provoking question, Fioletowy Most (Purple Bridge) welcomes you at first contact. They offer empathy-based coaching and mentoring, helping people find the bright side of life, build a bridge between dreams and reality, and find motivation to take action. We love projects that bring something good to the world. Therefore, we took care of Fioletowy Most by creating a brand for them on their path to business success.

Idea

The logo is based on an emblem resembling a bridge built of stones. It is meant to evoke thoughts of balance, harmony, and safety, as well as connection. The color highlight of one of the stones represents the process – the journey from one end of the bridge to the other. The visual identity uses a combination of two colors – purple and green. Purple is associated with spirituality, intuition, independence, as well as creativity, wisdom, and intellect. It is the color of passion, sensitivity, and nobility. Green, on the other hand, symbolizes growth and renewal.

What we did

We started with a creative workshop where we defined the brand's identity, with its core values being: human-centered approach, respect and freedom, responsibility, and cooperation. Next, we designed the logo along with the Brand Book and the concept for promotional materials (Key Visuals).

Forward fundation documents on the table

A decorative element is the "stones" created from the deconstruction of the emblem. They add lightness, energy, and optimism to the brand. The visual identity is complemented by modern and elegant typography and graphics that evoke well-being, transformation, and spiritual growth. We designed the website and created it using no-code technology on the WebWave platform. This allowed the website to be built in just a few days, and managing it is easy and intuitive. This solution also ensures fast website performance and good optimization for search engine accessibility (SEO).