Fundacja Akacja
Scope
brand design, visual identity, web design & production, animation, photography
Industry
non-profit organization
Year
2018-2024
Fundacja Akacja was established to give people with disabilities the courage to be happy. We have been supporting the Foundation since its inception in 2018. For this newly established organization, we had the pleasure of developing the branding from scratch.We are well-acquainted with the environment of people with disabilities. We created a visual identity concept that reflects the vision of Fundacja Akacja – to become a recognizable, joy-bringing, unconventional non-governmental organization that promotes the cooperation of able-bodied people with people with disabilities.
Idea
"Connected by heart, together we can do more." The logo combines the symbols of connected hearts and people with open arms. The brand's graphic design is based on a recurring heart motif in various variants, which is a part of the logo. The whole is complemented by vibrant, saturated colors and rounded typography. This brand is a volcano of positive energy and immense joy of joint action. It is hard to remain indifferent!
What we did
We took care of the entire brand design process for the Foundation. We developed the visual identity system with a Brand Book, digital and printed promotional materials, and also designed and produced the website akacja.org.As a result, Fundacja Akacja received an optimistic, recognizable image consistent with its vision and values. This plays an important role in fulfilling the Foundation's mission – it attracts attention and engages emotionally. It delights us greatly as well :-)
"Is it worth using the services of Tau Ceti? Definitely YES!
We were looking for a company to develop an exceptional logo and visual identity system. Our main need was to graphically reflect the foundation's mission – giving people with disabilities the courage to be happy. We wanted our communication to convey that every person has the right to self-determination, dignity, joy, and living in love. We also wanted to highlight our core values such as freedom, empathy, cooperation, and respect.
Previous attempts to handle this issue were highly disappointing. We finally came across Tau Ceti, which magically met all our requirements. The individual, professional approach to the client, openness, and creativity quickly led to interesting proposals.
Thanks to excellent communication with the design team and a great deal of patience, the process of creating the visual identity and website proceeded smoothly, in a friendly atmosphere, and ended successfully.
Our enthusiasm for the results of our collaboration with Tau Ceti is shared by our audience – donors, collaborators, offices, and other non-governmental organizations. The website is designed to be easily accessible for people with disabilities, who frequently visit it to reminisce about shared moments and learn about the latest news from our foundation.
We wholeheartedly recommend creating corporate brands with Tau Ceti!"
Beata Niewiarowska Founder of Fundacja Akacja
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