Fundacja Forward
Scope
strategy, brand design, visual identity, digital design for social media
Industry
non-profit organization
Year
2024
The mission of Fundacja Forward is to support people with disabilities and chronic illnesses, as well as their families, on their journey to a fulfilling life. The essence of the Foundation's work is doing good by raising funds from donors and distributing them to non-profit organizations that have beneficiaries and understand their needs.Our challenge was to create a brand image for the Foundation that would support its key areas of operation: building relationships with donors, fundraising for specific projects, and establishing partnerships with non-profit organizations.
Idea
The Foundation was born out of a heartfelt need. The heart is interpreted as a metaphor for life, love, kindness, and empathy. In mathematics, the union of sets symbolizes combining, finding common values, and the courage to connect seemingly incompatible elements. The idea for the emblem was to combine these symbols into one strong sign, executed in red, associated with health and vitality.For the visual identity, we used the simple sans-serif font "Arboria" – readable, subtle, and professional. Its rounded shapes make it not only elegant but also delicate.
What we did
The process of creating the Foundation's brand lasted two months and was divided into three stages, during which we maintained constant contact with the client. We started with a creative workshop using the Design Thinking methodology, where we defined the brand's values, target groups, their needs, and the basics of the communication strategy. Next, we designed the logo and Brand Book. The visual identity system was completed with key visuals, promotional material designs, and a library of graphic templates for social media.
Our collaboration with Fundacja Forward resulted in the creation of a brand that harmonizes with the motto "Sharing worries, multiplying happiness." The friendly yet professional image enhances the Foundation's reputation and demonstrates its commitment to making the world a better place.
“We are extremely pleased to recommend Tau Ceti for their professional approach and high-quality services. Working on our Foundation's brand was smooth and efficient, which was crucial to the project's success. From the start, their individualized approach helped us build trust and feel fully understood. The team was not only competent but also friendly, making the collaboration much easier. Their dedication, creativity, and willingness to adapt to our suggestions made the process exceptionally satisfying and smooth. We are confident that anyone who uses Tau Ceti's services will be pleased with the results.”Małgorzata Tylko
President of the Board, Fundacja Forward
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