Welldone Translations

Scope

brand design, visual identity, web design

Industry

translation agency

Year

2020

WellDone Translations is a team of experienced business translators. They serve large, small, and boutique law firms, investors, and other players in the legal and investment market.Our task was to design the visual identity for this newly established brand. The main challenge was to distinguish the brand by emphasizing the business nature of the offer and the high quality of services. For WellDone Translations, we created a brand image that reflects its motto: "We don't embellish. We translate black on white."

Idea

We created the branding based on a modern and minimalist emblem that combines the letters "W" and "T," which are the initials of the brand's name, as well as the letter "L," referencing the words "Language / Lingua." The compact, geometric shape of the emblem symbolizes solidity and precision. The sans-serif font, ample space, and black and navy color scheme with gold accents create an atmosphere of prestige and elegance.

What we did

We developed the communication strategy assumptions, followed by the visual identity system with a Brand Book. We designed digital and printed promotional materials, as well as the website. The design process was preceded by a thorough analysis and was very efficiently organized, resulting in a short turnaround time and meeting the client's expectations.As a result of our work, the WellDone Translations brand received an image that builds trust and stands out among other companies in this industry.

"We approached Tau Ceti to develop a logo and visual identity system for our translation business. We wanted our visual identity to reflect our individual and specialized approach to work and help us stand out among many agencies and translators. The materials we received fully met our expectations.

The Tau Ceti team has extensive knowledge and experience in building visual identity systems. They can help a client understand their needs, point out issues that require attention, and guide the design process in a way that ensures quick and efficient task completion."The WellDone Translations TeamDorota Pawlak, Anna Popow, Paweł Mastalerz

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